Subhro Sarkar

In a competitive marketscape, fostering a positive and productive workplace culture is paramount for success. However one of the...

Nowadays, it is quite common to judge content and quickly say, "This was done by ChatGPT." Just as everyone learns English, it is the...

I recently participated in the Ad Gully event in Kolkata, known as CMO Charcha, where the discussion centered around the importance of...

Selling to High Net Worth Individuals (HNIs) is a sophisticated art that requires more than just an understanding of luxury offerings. It...

In today's fast-paced business world, where competition is fierce and talent retention is paramount, understanding what truly motivates...

For any forward-thinking company seeking sustained success, prioritising organisational psychology is no longer just a good idea—it's a...

Life, with all its twists and turns, often takes us on unexpected journeys. As a child growing up in the bustling streets of Kolkata's...

In today's advertising and marketing landscape, there has been a notable shift towards technology-driven approaches. While innovation and...

As I reflect on my 20-year professional journey today, a whirlwind of memories, dreams, and aspirations fill my heart. It feels like just...

In the world of advertising and marketing, the partnership between creativity and execution is often debated. Some argue that the...

Life's choices shape our path. Embrace the present, seek understanding, and believe in the power of the mind to find solace and inspiration.

In our journey through life, we often find ourselves caught in a cycle of postponement, constantly deferring our desires and dreams. From...

In the digital age, where the world is connected at our fingertips, marketers have the opportunity to leverage digital strategies to...

In summer's blaze, a story weaves Of contrasting lives, as time heaves. Where scorching heat engulfs the street, Two worlds collide,...

In the depths of my journey through life, my Mama, my mother's elder brother, has been a guiding light, imparting wisdom and unveiling...

In today's digital age, video-based communication has become a powerful tool for storytelling and brand promotion. Unlike static content,...

In the world of real estate development, brands that adopt a pull strategy can gain a competitive edge by creating aspirational value and...

31st May holds significant importance in the life of Swami Vivekananda as it marks the day when he embarked on his historic journey from...

As a brand custodian, I often find myself facing a barrage of negative feedback, questioning our values and commitment. It's important to...

Determining which generation has faced more hardship in their lives, whether Gen Z or millennials, is subjective and can vary depending...