Eliminating Mediocrity : The Real Impact of AI on Content Quality

Nowadays, it is quite common to judge content and quickly say, "This was done by ChatGPT." 

Just as everyone learns English, it is the well-read individual with a passion for the language who uses the most appropriate words, phrases, and constructs to create alluring pieces of content. Some are voracious readers, while others immerse themselves in classical English content through films, YouTube or OTT platforms, undertake intense research and harness the language to create content which reads better than any other.

ChatGPT and similar AI tools have today democratised the usage of language and demonstration of creativity. These tools have done a great job in removing mediocrity and providing a complete robust framework around content creation. But again, one must possess his/her own creativity, originality, and domain knowledge to use these tools for creating better and great content. Just like a dictionary, the accessibility of AI tools is universal. However, how you use the words and place them aptly is determined by your own skill set.

Anyone producing uniquely interesting or powerful content using such tools should not be underestimated. It is similar to a race where all horses are great at running, but it’s the skilled jockey who makes the horse emerge as the winner. The same goes for content creation with AI, it is the skill, creativity, and insight of the user that ultimately makes the content stand out.