Subhro Sarkar

Marketing is shifting from 4Ps to 4Es—Experience, Exchange, Evangelism, Everyplace. Are you adapting to the new era?

Think about your favourite brand for a second. Is it the perfume you wear every day, the bike you ride, or the coffee you swear by? Now...

The combination of badminton, ping pong and tennis which is pickleball, has grown exponentially in worldwide popularity. The...

With the growing concerns around privacy and evolving data regulations, Google has announced the phase-out of third-party cookies in...

I recently participated in the Ad Gully event in Kolkata, known as CMO Charcha, where the discussion centered around the importance of...

Selling to High Net Worth Individuals (HNIs) is a sophisticated art that requires more than just an understanding of luxury offerings. It...

For any forward-thinking company seeking sustained success, prioritising organisational psychology is no longer just a good idea—it's a...

In today's advertising and marketing landscape, there has been a notable shift towards technology-driven approaches. While innovation and...

In the world of advertising and marketing, the partnership between creativity and execution is often debated. Some argue that the...

In the digital age, where the world is connected at our fingertips, marketers have the opportunity to leverage digital strategies to...

In today's digital age, video-based communication has become a powerful tool for storytelling and brand promotion. Unlike static content,...

As a brand custodian, I often find myself facing a barrage of negative feedback, questioning our values and commitment. It's important to...

Determining which generation has faced more hardship in their lives, whether Gen Z or millennials, is subjective and can vary depending...

Neuromarketing is a relatively new field that studies the brain's response to marketing stimuli. By understanding how the brain works,...

In today's competitive market, understanding consumer preferences and expectations is crucial for the success of any product or service....

ChatGPT is a powerful language model trained on a massive amount of data, and it has the potential to transform the terrain of branding...

In today's world, artificial intelligence (AI) is revolutionising the advertising industry. With the help of AI-powered language models...

Behavioural Economics is a field of study that combines insights from psychology, economics, and neuroscience to understand how people...

As a brand consultant, it is essential to stay up-to-date with the latest trends and tools that can help businesses create an effective...

The Mahindra Museum of Living History in Mumbai is a testament to the power of storytelling in creating meaningful brand experiences....