Subhro Sarkar

As a brand custodian, I often find myself facing a barrage of negative feedback, questioning our values and commitment. It's important to...

Determining which generation has faced more hardship in their lives, whether Gen Z or millennials, is subjective and can vary depending...

In the fast-paced world of performance marketing, lead generation is just the first step towards achieving success. To truly unlock...

Neuromarketing is a relatively new field that studies the brain's response to marketing stimuli. By understanding how the brain works,...

As the real estate industry continues to grow, developers are increasingly focusing on ways to measure and improve customer satisfaction....

In today's competitive market, understanding consumer preferences and expectations is crucial for the success of any product or service....

Architecture photography is an art form that requires an eye for detail and a deep understanding of the subject. A well-executed...

In today's fast-paced world, we often find ourselves drowning in an endless stream of tasks and responsibilities. With so much to do and...

There is a common unsaid understanding that when we are in public or in a professional setting, we focus on "we." This means that we are...

ChatGPT is a powerful language model trained on a massive amount of data, and it has the potential to transform the terrain of branding...

As a brand head for a real estate company, I have seen firsthand how the industry has evolved over the years. In the past, real estate...

In today's world, artificial intelligence (AI) is revolutionising the advertising industry. With the help of AI-powered language models...

The Bhagavad Gita, an ancient Hindu scripture, offers wisdom and guidance for individuals on their path to spiritual enlightenment....

Behavioural Economics is a field of study that combines insights from psychology, economics, and neuroscience to understand how people...

Real estate marketing is a unique field that requires a delicate balance between the inspirational and aspirational side of the brand...

Buying a home or investing in real estate is not just a financial decision; it is an emotional decision as well. As such, understanding...

As a brand consultant, it is essential to stay up-to-date with the latest trends and tools that can help businesses create an effective...

The Mahindra Museum of Living History in Mumbai is a testament to the power of storytelling in creating meaningful brand experiences....

Successful residential projects are designed to cater to the needs and aspirations of modern consumers who seek a convenient and...

When it comes to buying or investing in real estate, the decision is often not made in a single visit. The customer journey in real...